What most people fail to remember when they approach the challenge of growing their influence is the true meaning behind the all too often used word 'influencer' —i.e., a person who have influence in the lives of others.
How influential you are or become is NOT determined by the number of followers you have. Influence is determined by the depth of your relationship with the people whose lives and news feeds your content, voice, brand, and products permeate. Influence is something that is earned. It is not won by battling it out with your competition on adwords or pushing out 500 instagram posts a day. Influence is earned by gaining the respect, understanding, attention, and trust of the audience or community you're trying to reach.
Watch below as we deep dive into your #MarketingProbz questions on gaining influence in a new marketplace.