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#mktgprobz

MktgProbz 17: How to grow your influence

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MktgProbz 17: How to grow your influence

What most people fail to remember when they approach the challenge of growing their influence is the true meaning behind the all too often used word 'influencer' —i.e., a person who have influence in the lives of others.

How influential you are or become is NOT determined by the number of followers you have. Influence is determined by the depth of your relationship with the people whose lives and news feeds your content, voice, brand, and products permeate. Influence is something that is earned. It is not won by battling it out with your competition on adwords or pushing out 500 instagram posts a day. Influence is earned by gaining the respect, understanding, attention, and trust of the audience or community you're trying to reach.

Watch below as we deep dive into your #MarketingProbz questions on gaining influence in a new marketplace.

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#MktgProbz (11): How millennials can create content to share their expertise, while also maintaining the privacy of their clients and employers

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#MktgProbz (11): How millennials can create content to share their expertise, while also maintaining the privacy of their clients and employers

This #MktgProbz question was submitted by Ernest, after my last Millennial Playbook webcast with the LinkedIn Marketing Solutions team.

Question: How do millennials create content that shares expertise while balancing not releasing potentially sensitive information from their employer? In the early stages, creating content feels high risk low reward.

 

 

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#MktgProbz (09): HOW TO GAIN SOMEONE'S TRUST

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#MktgProbz (09): HOW TO GAIN SOMEONE'S TRUST

The Key to Gaining Trust

—this one is for Brenda, Joshua, & Katherine

#MarketingProbz? Everyone's got 'em.

 I'm on a mission to be part of the solution. Enjoy these two minute marketing solutions to solve your greatest marketing challenges (#MktgProbz) in this series of short videos.

Brenda, Joshua, and Katherine all have one major marketing challenge they're facing right now and what it boils down to is winning trust. 

In the episode below, I address the challenges facing Brenda, Joshua, and Katherine below in this minute marketing video. Watch below to find out our best strategy for gaining the trust of your target customer or audience, no matter what odds are stacked against you.

 

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Millennial #MarketingProbz—guest host Alex Rynne from LinkedIn

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Millennial #MarketingProbz—guest host Alex Rynne from LinkedIn

SHOW NOTES—

Here's the 101 on Alex Rynnebasically she's a top millennial marketer, contributor to Social Media Examiner, and all around boss.

Alex Rynne is on the front lines of content marketing at revolution at LinkedIn. She's passionate about social media and the power it has to connect and inspire people around the globe.

Today, Alex manages Global Content & Social Media Strategy at LinkedIn, elevating the brand to marketers looking to grow their business and careers. Specifically, Alex serves as the voice of the LinkedIn Marketing Solutions brand across all channels, guiding content marketing strategy as well as managing paid, owned and earned distribution and amplification.

Alex started the Millennial Minute blog to clear up some misconceptions about our generation in the media, and to provide other marketers a better understanding at to "who" millennials really are.

THIS EPISODE—

In this episode Alex and I share our experiences at Advertising Week 2016 (#AWNewYork), our strategies for consistency in content creation, insights on hiring, and Alex shares how she landed the job of her dreams at LinkedIn!

As much as I love talking with Alex, we really want to hear what you have to say. So follow up with us both on Twitter and LinkedIn with #MktgProbz!

 

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3 tactics to align your marketing efforts

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3 tactics to align your marketing efforts

#Marketing Probz? Find the answers to your greatest marketing challenge here!

QUESTION OF THE DAY GOES TO JOSH: his SaaS software company needs help finding a clear direction and purpose for their marketing efforts

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