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Digital Marketing

#MktgProbz (11): How millennials can create content to share their expertise, while also maintaining the privacy of their clients and employers

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#MktgProbz (11): How millennials can create content to share their expertise, while also maintaining the privacy of their clients and employers

This #MktgProbz question was submitted by Ernest, after my last Millennial Playbook webcast with the LinkedIn Marketing Solutions team.

Question: How do millennials create content that shares expertise while balancing not releasing potentially sensitive information from their employer? In the early stages, creating content feels high risk low reward.

 

 

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Communicating the value of social media

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Communicating the value of social media

#Marketing Probz? Everbody's got 'em, and I'm eager to help them get solved. 

Today's question was from Searcy: her greatest marketing challenge is communicating the value and ROI of social media to her prospects and customers

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4 Ways to Win CYBER MONDAY

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4 Ways to Win CYBER MONDAY

Let's face it, Cyber Monday feels like a MARKETING MOUSETRAP. But, it doesn't have to be like this forever. Holiday marketing is wrought with challenges. This year I made myself a Cyber Monday cheat sheet to keep my marketing savvy on point and ahead of the game. Check out my infographic cheat sheet with 4 simple strategies you can use stay savvy as you kickoff your holiday campaigns.

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Qualities of a marketing badass (& how to become one)

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Qualities of a marketing badass (& how to become one)

This is the first in a series of posts explaining my top takeaways from spending 48 hours with the pro's of SEO, content marketing, and internet gaming technology at Internet Summit 2015.

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