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Personal Branding

Creative problem-solving is not a plastic pie sitting in a bakery display case

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Creative problem-solving is not a plastic pie sitting in a bakery display case

Growing up I detested the idea of being a teacher. That's not to say I have anything against educators; in fact, I quite prefer them to most marketers I meet. (Just kidding!)You see, it's that every person on my mom's side of the family had been in education. The women, all of them teachers.

I wanted to forge my own path. Make my own choices; new choices, and risky ones at that! I didn't want to be like them. I couldn't stand the thought of it. I had to be my own person; I had to do something new. But, what? I wanted to be someone who was indispensable. Not necessarily to the process, but to the vision for the final product. I wanted to be a linchpin.

Ironically, education is an intricate part of everything I do in my career today. Whether I'm meeting a new marketing client, giving a keynote, leading a team or even serving at a volunteer organization it's my job to demystify the seemingly complex.

education

is an intricate part of everything I do in my career today.

 

Creative problem-solving is not a plastic pie

A situation can always be worse. Life isn't like one of those plastic pies you see sitting in the display case at Martha's Bakery that will forever have one slice removed. Your problems are defined by the way that you see them. Thus, the extent to which any challenge can go so far as to change your intended course of action is irrelevant. Nothing in life or, politics, or even business is a zero-sum game.

If we hit a roadblock, disagree with a co-worker, or get passed up for a promotion does that mean it's the end? Do you march into your editor's office on Monday and quit working at the local newspaper just because the dice didn't fall where you thought they would? The answer is no. Or, at least, I wouldn't recommend it as your best plan of action for getting what you want.

Failure isn't an end point, it's a jumping off point for building something greater than what you started with and only dreamed possible! The avenue to success is rarely paved. There are always unexplored options, solutions, and paths to be contemplated. Change, risk, and failure are inevitable outcomes.

So, what is it that I do? I illuminate unidentified opportunities.

But, so do teachers.

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#MktgProbz (11): How millennials can create content to share their expertise, while also maintaining the privacy of their clients and employers

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#MktgProbz (11): How millennials can create content to share their expertise, while also maintaining the privacy of their clients and employers

This #MktgProbz question was submitted by Ernest, after my last Millennial Playbook webcast with the LinkedIn Marketing Solutions team.

Question: How do millennials create content that shares expertise while balancing not releasing potentially sensitive information from their employer? In the early stages, creating content feels high risk low reward.

 

 

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Millennial #MarketingProbz—guest host Alex Rynne from LinkedIn

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Millennial #MarketingProbz—guest host Alex Rynne from LinkedIn

SHOW NOTES—

Here's the 101 on Alex Rynnebasically she's a top millennial marketer, contributor to Social Media Examiner, and all around boss.

Alex Rynne is on the front lines of content marketing at revolution at LinkedIn. She's passionate about social media and the power it has to connect and inspire people around the globe.

Today, Alex manages Global Content & Social Media Strategy at LinkedIn, elevating the brand to marketers looking to grow their business and careers. Specifically, Alex serves as the voice of the LinkedIn Marketing Solutions brand across all channels, guiding content marketing strategy as well as managing paid, owned and earned distribution and amplification.

Alex started the Millennial Minute blog to clear up some misconceptions about our generation in the media, and to provide other marketers a better understanding at to "who" millennials really are.

THIS EPISODE—

In this episode Alex and I share our experiences at Advertising Week 2016 (#AWNewYork), our strategies for consistency in content creation, insights on hiring, and Alex shares how she landed the job of her dreams at LinkedIn!

As much as I love talking with Alex, we really want to hear what you have to say. So follow up with us both on Twitter and LinkedIn with #MktgProbz!

 

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Personal branding in the context of college football

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Personal branding in the context of college football

My method for building your personal,“hero" brand.

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4 Ways to Win CYBER MONDAY

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4 Ways to Win CYBER MONDAY

Let's face it, Cyber Monday feels like a MARKETING MOUSETRAP. But, it doesn't have to be like this forever. Holiday marketing is wrought with challenges. This year I made myself a Cyber Monday cheat sheet to keep my marketing savvy on point and ahead of the game. Check out my infographic cheat sheet with 4 simple strategies you can use stay savvy as you kickoff your holiday campaigns.

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