Viewing entries tagged
b2b marketing strategy

#MktgProbz (09): HOW TO GAIN SOMEONE'S TRUST

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#MktgProbz (09): HOW TO GAIN SOMEONE'S TRUST

The Key to Gaining Trust

—this one is for Brenda, Joshua, & Katherine

#MarketingProbz? Everyone's got 'em.

 I'm on a mission to be part of the solution. Enjoy these two minute marketing solutions to solve your greatest marketing challenges (#MktgProbz) in this series of short videos.

Brenda, Joshua, and Katherine all have one major marketing challenge they're facing right now and what it boils down to is winning trust. 

In the episode below, I address the challenges facing Brenda, Joshua, and Katherine below in this minute marketing video. Watch below to find out our best strategy for gaining the trust of your target customer or audience, no matter what odds are stacked against you.

 

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What should marketers be afraid of this Halloween?

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What should marketers be afraid of this Halloween?

#SophisticatedMktg on camera ... Check it out!

We asked top marketing influencers including Ann Handley, Tin Washer and Matt Heinz and Katherine Lisciani what they're most afraid of and what marketers should be most afraid of.

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Millennial #MarketingProbz—guest host Alex Rynne from LinkedIn

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Millennial #MarketingProbz—guest host Alex Rynne from LinkedIn

SHOW NOTES—

Here's the 101 on Alex Rynnebasically she's a top millennial marketer, contributor to Social Media Examiner, and all around boss.

Alex Rynne is on the front lines of content marketing at revolution at LinkedIn. She's passionate about social media and the power it has to connect and inspire people around the globe.

Today, Alex manages Global Content & Social Media Strategy at LinkedIn, elevating the brand to marketers looking to grow their business and careers. Specifically, Alex serves as the voice of the LinkedIn Marketing Solutions brand across all channels, guiding content marketing strategy as well as managing paid, owned and earned distribution and amplification.

Alex started the Millennial Minute blog to clear up some misconceptions about our generation in the media, and to provide other marketers a better understanding at to "who" millennials really are.

THIS EPISODE—

In this episode Alex and I share our experiences at Advertising Week 2016 (#AWNewYork), our strategies for consistency in content creation, insights on hiring, and Alex shares how she landed the job of her dreams at LinkedIn!

As much as I love talking with Alex, we really want to hear what you have to say. So follow up with us both on Twitter and LinkedIn with #MktgProbz!

 

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Personal branding in the context of college football

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Personal branding in the context of college football

My method for building your personal,“hero" brand.

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3 tactics to align your marketing efforts

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3 tactics to align your marketing efforts

#Marketing Probz? Find the answers to your greatest marketing challenge here!

QUESTION OF THE DAY GOES TO JOSH: his SaaS software company needs help finding a clear direction and purpose for their marketing efforts

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Communicating the value of social media

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Communicating the value of social media

#Marketing Probz? Everbody's got 'em, and I'm eager to help them get solved. 

Today's question was from Searcy: her greatest marketing challenge is communicating the value and ROI of social media to her prospects and customers

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