HILLSONG NYC | DIGITAL CONTENT LEAD


 

I LEAD A TEAM OF AGILE & INNOVATIVE DIGITAL CONTENT CREATORS AT HSNYC!

Our team spans 4 states and develops content for global, local and regional initiatives across Hillsong USA.

Our ranks include content strategists, videographers, editors, graphic artists, sound engineers, and producers.

Over my last 4 years serving in and leading alongside HSNYC’s Communications Teams, I’ve seen our digital audience grow exponentially, as our team repeatedly pushed the boundaries beyond how other churches are using social media and storytelling to set a new standard for the way that faith-based organizations engage people near & far in what God is doing locally.

The result has been a growing awareness of, affinity for, and recognition of Hillsong NYC’s unique brand, local impact initiatives, & global mission.

 

Check out what we’re creating lately!

 

EASTER WEEKEND 2019  | Communications Campaign

 

<——— Click play

Watch a behind the scenes look at the making of this campaign!

 
 
 
 

GLOBAL WOMEN'S CONFERENCE  | #ColourConf 2019

 
 

My favorite thing we created at #colourconf this year.

Watch & see ————->

 

HIGH IMPACT STORYTELLING  | IGTV

 

Hillsong New York City is rich with stories. Stories of people, passion, purpose, and transformation.

Check out how our team is sharing some of these stories on IG TV.

 

CG STORIES | driving connection & community

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MOTHER'S DAY 2017  | @HILLSONGNYC Digital Series: Brave Women Run In My Family

 

#CROSSEQUALSLOVE | easter 2017 campaign

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COLOUR CONFERENCE 2017 | fueling local action with real-time content & engagement

 

EVENING COLLEGE FAQ | increasing awareness+registrations for 2017 spring semester

 

ACHIEVED

  • Part of the team who grew Instagram following from 150K followers to 280K followers, and climbing.

  • Saw the brand through critical tech changes across social media landscape. This includes the introduction of Instagram Stories, the implementation of live video capabilities on IG / FB, and unanticipated algorithm changes across key platforms.