HILLSONG NYC | SOCIAL MEDIA CONTENT
MOTHER'S DAY 2017 | @HILLSONGNYC Digital Series: Brave Women Run In My Family
Serving to oversee the social media initiative for Hillsong Church locally across NYC—
Hillsong NYC was planted in New York City 6 years ago as the flagship US activation of Hillsong Church, a global movement and community of over 100,000 people worldwide.
From capturing Volunteer Story Portraits, or Testimonies to sharing the awe inspiring work of our international partners and other church campus members of the Hillsong global family, my role was to draw HSNYC's global and local audience in, breakdown the fear of the unknown, and illustrate how they could become a part of our community in NYC. Ultimately, my goal was to encourage people to take a deeper action each time they engaged with another hillsongnyc post or platform.
While serving the social media team for Hillsong NYC, I've seen the local brand's message, reach, and influence grow significantly. With their digital audience more than doubling in size over the last year.
CG STORIES | driving connection & community through member participation
#CROSSEQUALSLOVE | easter 2017 campaign
@HILLSONGNYC | cultivating connections that inspire action via instagram stories
COLOUR CONFERENCE 2017 | fueling local action with real-time content & engagement
EVENING COLLEGE FAQ | increasing awareness+registrations for 2017 spring semester
Part of the team who grew Instagram following from 150K followers to 219K followers, and climbing.
Part of the team who saw brand through critical tech changes to the introduction of Instagram Stories, implementation of live video capabilities on IG / FB, and unanticipated algorithm changes across key platforms.