How Hillsong NYC raised the bar to set a new standard for how faith-based organizations use social media. By generating awareness of their unique brand & mission, successfully differentiating themselves from the traditional notion of church to change mindsets, create connection, & build community with thousands of people across NYC and the tri-state area.



At @hillsongnyc we are rich with stories. Stories of people, passion, purpose, and transformation.

Check out how our team is sharing some of these stories on IG TV for @hillsongnyc.

MOTHER'S DAY 2017  | @HILLSONGNYC Digital Series: Brave Women Run In My Family

Serving to oversee the social media initiative for Hillsong Church locally across NYC—

Hillsong NYC was planted in New York City 6 years ago as the flagship US activation of Hillsong Church, a global movement and community of over 100,000 people worldwide.

From capturing Volunteer Story Portraits, or Testimonies to sharing the awe inspiring work of our international partners and other church campus members of the Hillsong global family, my role was to draw HSNYC's global and local audience in, breakdown the fear of the unknown, and illustrate how they could become a part of our community in NYC. Ultimately, my goal was to encourage people to take a deeper action each time they engaged with another hillsongnyc post or platform.

While serving the social media team for Hillsong NYC, I've seen the local brand's message, reach, and influence grow significantly. With their digital audience more than doubling in size over the last year.


CG STORIES | driving connection & community through participation

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#CROSSEQUALSLOVE | easter 2017 campaign


@HILLSONGNYC | cultivating connections that inspire action via instagram stories

COLOUR CONFERENCE 2017 | fueling local action with real-time content & engagement

EVENING COLLEGE FAQ | increasing awareness+registrations for 2017 spring semester



  • Part of the team who grew Instagram following from 150K followers to 219K followers, and climbing.

  • Part of the team who saw brand through critical tech changes to the introduction of Instagram Stories, implementation of live video capabilities on IG / FB, and unanticipated algorithm changes across key platforms.